True cowmen and commercial farmers: differing opinions on what it means to be a ‘good’ dairy farmer
Farming is both an art and a science. Dairy farming in the UK is poised between being a traditional backbone of the rural economy and a high-tech industry. We need to understand what farmers and other stakeholders value within this sector in order to understand how they make decisions. The idea of the ‘good farmer’ is a useful concept within rural sociology for understanding farmer decision making12. Farmers make decisions that are in line with the ideal of being a...




