Tagged: facebook

Opinion

web 1.5: the web is not getting flatter

As media became truly massive in the middle of the 20th century, many theorists discussed the degree to which individuals are powerless -e.g., McLuhan’s famous “the medium is the message.” In the last decades, the pendulum of dystopian versus utopian thinking about technology has swung far into the other direction. Now, we hear much about the power of the individual, how “information wants to be free” and, opposed to powerful media structures, how the world has become “flat.” The story...

Opinion

The DeMcDonaldization of the Internet

On this blog, I typically discuss the intersection of social theory and the changing nature of the Internet (e.g., using Marx, Bourdieu, Goffman, Bauman, DeBord and so on). In a chapter of the new third edition of the McDonaldization Reader edited by George Ritzer, I argue that what we are seeing is a general trend towards the deMcDonaldization of the Internet. The shift from a top-down centrally conceived and controlled “Web 1.0” to a more user-generated and social “Web 2.0”...

Opinion

myth: physical books promote deep learning

by nathan jurgenson The New York Times gathered experts to discuss the disappearance of the physical book, especially important in light of the announcement of the iPad media consumption device. The predictable narrative throughout the article is that the digital is trivial and the physical has more “depth.” I’m interested here in troubling this narrative. It goes well beyond this article. Bring up Twitter in certain circles and people will laugh, calling it trivial. Talk to someone over thirty about...

Opinion

the iPad favors passive consumers not active prosumers

by nathan jurgenson I’ve written many posts on this blog about the implosion of the spheres of production and consumption indicating the rise of prosumption. This trend has exploded online with the rise of user-generated content. We both produce and consume the content on Facebook, MySpace, Wikipedia, YouTube and so on. And it is from this lens that I describe Apple’s latest creation announced yesterday: the iPad. The observation I want to make is that the iPad is not indicative...

Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication / Sociology of Organizations & Work

Where's the Money in Prosumption: Predictions for 2010

by pj.rey A recent article in the New York Times, “Experts Predict 2010 the Year for Social Media ROI” summarizes a Trendspotting.com report entitled “TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters.”  The Trendspotting.com post identifies six trends to look out for in social media over the coming year: “Mobile, Location, Transparency, Measurement, ROI, [and] Privacy.”  The Times article focuses, particularly, on return on investment.  The articles reports three strategies for garnering profit from user-generated content (i.e.,...

Opinion

facebook's message of empowerment

Users logged into Facebook this week to find various messages from the company telling them of changes in the way they will share their information. While the company frames all of this as putting users in “control” of their own data, it strikes me that this is more about empowering the company than the users. Users are given more opportunity to share more information with more people, creating more of the data that Facebook profits from. Whether you care if...

Opinion

conference summary part 2: the internet as playground and factory

Following PJ Rey’s excellent summary of the Internet as Playground and Factory yesterday, I offer a few additional observations from the conference this past weekend, focusing on Web 2.0 capitalism, and Google as the primary target. The roughly 100 presenters were not joined by Google, as the company said that the conference content seemed “slightly anti-capitalist.” Much of the content, indeed, took the corporate ownership of our productive labor online to task. A common theme was how to discuss Marx’s...

Class & Stratification / Race & Ethnicity Studies / Social Movements / Social Change / Social Psychology & Lifecourse / Sociology of Culture / Sociology of Media & Communication

status networking sites

by nathan jurgenson There has been recent news coverage on the relationship between social status and social networking site usage. CNN asked “Does your social class determine your online social network?” “Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.”...

Opinion

towards theorizing an augmented reality

by nathan jurgenson Tim O’Reilly coined the phrase “Web 2.0”, and while the term has been differently used, I have boiled it down to the recent explosion of user-generated content (thus the focus on prosumption). This past summer, O’Reilly has declared another new era, what he calls “Web Squared”: “There’s […] a qualitative change happening as the Web becomes more closely integrated with the real world via sensor-based smart phone applications. Web Squared is another way of saying “Web meets...

Sociology of Media & Communication

Social networking via voice chat – how much more can we network?

By Dena T. Smith Facebook announced that over the next few weeks, members will begin to be able to use voice capabilities that will be integrated into a variety of applications offered by the social networking site (see the article). If this is successful, it will open the door to new possibilities for increased connection between users. No longer would Skype or sites like Myspace be enough all on their own. Whether it’s texting, emailing, facebooking, IMing, or Tweeting, people...

Opinion

the prosumer and intimate profit

by nathanjurgenson Recently, this blog has focused on the labor of the crowds. I have posted that the “prosumers of the world should unite” and have continued to write on the topic. Bmckernan expertly handled the topic when discussing “light” capitalism and more recently pj.rey convincingly demonstrated that prosumption is a structural force at play in the death of old media. This post is driven by the recent announcement that Facebook, now nearly the size of the United States, has...

Political & Economic Sociology / Social Movements / Social Change / Sociology of Culture / Sociology of Media & Communication

Fake-Booking, Astroturfing, and Other Social Movement Hazards

[youtube=http://www.youtube.com/watch?v=dpM5e6lFzkY ] by NickieWild What makes social movement activity “authentic”? Recently in American politics, there has been a lot of discussion about “astroturfing”: protests at and disruptions of town hall meetings held by members of Congress that appear to be grassroots activity, but which are sponsored and organized by corporations and PACs (Political Action Committees). Two of the recent major players in this controversy are FreedomWorks, conservative anti-taxation PAC chaired by former U.S. Republican House Majority Leader Dick Armey, and...

Political & Economic Sociology / Social Movements / Social Change / Sociology of Culture / Sociology of Media & Communication / Sociology of Organizations & Work

Light capitalism, prize economics, and the prosumer

by bmckernan A few months ago, Sociology Lens news editor Nathan Jurgenson posted an intriguing article entitled “Facebook, the transumer, and liquid capitalism.” Among the interesting concepts that Jurgenson addresses and illuminates include Bauman’s notion of “light” or “weightless” capitalism as well as “prosumers.” Some recent events in American mass media and popular culture further illustrate these significant insights.

Opinion

weightless capitalism

by nathan jurgenson Google announced that its new operating system, Chrome OS, will be free of charge. Further, it is designed to operate in the “cloud,” meaning that most of its functionality will exist online, using internet applications like GMail and Google Documents instead of programs installed on a hard drive (as Windows does). The free cloud-based operating system is designed to run on smaller, lighter “netbooks” -a bright spot in the computer market in these tough economic times. I...

Opinion

our digital culture of narcissism

by nathan jurgenson For many (especially youths and young adults), attempting to quit or never start Facebook is a difficult challenge. We are compelled to document ourselves and our lives online partly because services like Facebook have many benefits, such as keeping up with friends, scheduling gatherings (e.g., protests) and so on. Additionally, and to the point of this post, the digital documentation of ourselves also means that we exist. There is a common adage that if something is not...

Opinion

facebook, the transumer and liquid capitalism

by nathan jurgenson During this “great recession” capitalism might become lighter and more liquid while older and more solidified traditions wash away in the flux of unstable markets (potentially an economic “reboot,” similar to Schumpeter’s notion of capitalism as “creative destruction”). Zygmunt Bauman’s “liquidity” thesis about our late-modern world becoming more fluid seems relevant in light of the “transumer” and “virtual commodities”, both having received recent attention. The transumer (video) is, in part, one who encounters “stuff” temporarily as opposed...