Doing social research in China: a beginners’ guide.

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3 Responses

  1. max scales says:

    Hi, I am looking at running a focus group with Chinese students here in the UK and wondered if you had any tips or a copy of the layout from the successful focus groups that you held?

    • Roger Tyers says:

      Hi Max,

      There is very little difference doing a FG with Chinese students, or any other students. We were lucky to have a bilingual member of our team who could conduct the FGs in either english or mandarin. The participants felt more comfortable in Mandarin so we used that and then translated afterwards. Not sure if you’re able to do the same but you might get richer data if you can use their mother tongue. Depends on their fluency.

      As for the format for FGs, Naomi Henderson has a lot of tips. She’s in marketing, but the principles apply for any FG. Here’s one link that might help. Good luck!

      https://archive.ama.org/archive/ResourceLibrary/MarketingResearch/documents/16103538.pdf

  2. Roger Tyers says:

    Hi Max,

    There is very little difference doing a FG with Chinese students, or any other students. We were lucky to have a bilingual member of our team who could conduct the FGs in either english or mandarin. The participants felt more comfortable in Mandarin so we used that and then translated afterwards. Not sure if you’re able to do the same but you might get richer data if you can use their mother tongue. Depends on their fluency.

    As for the format for FGs, Naomi Henderson has a lot of tips. She’s in marketing, but the principles apply for any FG. Here’s one link that might help. Good luck!

    https://archive.ama.org/archive/ResourceLibrary/MarketingResearch/documents/16103538.pdf

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