what if facebook paid us?
A wildly improbable thought experiment: what if Facebook moved to a micropayment model and gave users, say, $1 for contributing value to their site?
This would be a raise, of course, because we are currently paid $0 in wages. However, I’ll argue that if Facebook paid its users there would be a user-revolt.
First, Facebook makes money. That you diligently provide them with your personal data makes you an unpaid worker in their digital goldmine. In the traditional Marxist framework, exploitation is measured by the surplus value the worker creates (profits over and above wages). And since our wages on Facebook equal zero, exploitation would, then, be infinite –as Christian Fuchs likes to point out. However, others have also looked at the non-monetary value of using Facebook:
Second, you (arguably) get value out of Facebook through building an online identity, socializing with others and so on -and all this is at no monetary cost.
And it is this second point that explains why Facebook users do not currently feel overly exploited: they view the site and its value in non-economic terms. However, were Facebook to start paying users there would be a gestalt shift towards economic thinking that would lead them to feel exploited. That their labor was only worth a dollar would be insulting. Monetary compensation would key users into thinking of their activities as labor or work rather than as leisure or fun.
I find this thought experiment interesting because of the counterintuitive idea that getting more money would in effect anger people. Is this what you think would happen if Facebook paid us? ~nathanjurgenson.com
This is a great thought experiment. I wonder about the people who experience a net loss regarding their social standing, too? How do they fell about the “value” they get out of Facebook, and would they feel that their data is worth more or less than others? I say this as a non-facebook user…