Tagged: Nudge

Sociology of Media & Communication

Nudging might be sexy, but it isn’t enough.

Last week I went to a workshop in London about nudging, titled “Silver Bullets Need A Careful Aim. Dilemmas in applying behavioural insights”. It was very interesting, and my gratitude goes out to the organisers who put together a really interesting day focused on the ethics and effectiveness of ‘Nudge’, which, seven years after Thaler and Sunstein’s book of the same name was published, still seems to be capturing the imagination of academics, marketers and policy-makers. (If you have no...

Political & Economic Sociology / Sociology of Culture

Nudge yourself better: how to become your own Choice Architect

My PhD research is about changing people’s behaviour  – how to make people lead better, greener, more sustainable lives. A key part of my outlook is how insights from so-called ‘Nudge’ theory might be used to foster change in individuals. Who better to use as an individual case study, than myself? The basic premise of Nudge is that we can improve people’s behaviour not just through the old-fashioned interventions of the State like taxing things or making things illegal: ‘shoving’...