Tagged: marketing

Sociology of Media & Communication

Nudging might be sexy, but it isn’t enough.

Last week I went to a workshop in London about nudging, titled “Silver Bullets Need A Careful Aim. Dilemmas in applying behavioural insights”. It was very interesting, and my gratitude goes out to the organisers who put together a really interesting day focused on the ethics and effectiveness of ‘Nudge’, which, seven years after Thaler and Sunstein’s book of the same name was published, still seems to be capturing the imagination of academics, marketers and policy-makers. (If you have no...

Gender & Sexuality / Sociology of Culture / Sociology of Media & Communication

Super Bowl Sunday: Football, Ads, and Mixed Messages

nmccoy1 Advertisement air time during Super Bowl Sunday has always been a coveted commodity.  Yet this seemingly trivial marketing dream has historically been used to display sexist ads, most notoriously by beer companies.  Nevermind the fact that Superbowl Sunday is also a time in which violence against women is particularly likely (see article below), we are also now apparently going to be subjected to anti-abortion messages, known as “pro-family messages.” The abortion wars we see played out in such ideological...

Gender & Sexuality / Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication

Mainstream media outlets prove once again that they're not interested in cultural analysis

By Rachael Liberman When high-end retailer Barneys New York decided to remove their controversial window display on July 22nd, media outlets were literally handed a story that involved high fashion, violence against women, corporate marketing, and artistic integrity. Instead, many outlets, including the LA Times and the Chicago Tribune, abandoned a cultural critique and ran what the AP wire distributed. As a consequence, what could have been a discussion and inquiry into the social condition of gender and violence was...

Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication

The Marketing of Democracy

The Republican National Party is having what some may call an identity crisis.  Since the 2008 Presidential election campaigns, RNC strategists have been concerned with the direction, message, image, and marketing of their positions.  CNN reported on efforts at ‘re-branding’ the Republican image (see article below) through conferences and meetings among current and former Republican leaders.  Though is by no means a right-of-center-only phenomena, these attempts at marketing a political position are extremely worrying and mark the widening distance between...