Tagged: work/life balance

Big Data: The new frontier or a methodological nightmare?

  Big Data refers to the enormous amount of information now possessed by companies, that we offer up in our day-to-day lives. In Google searches, Facebook wall posts, or any purchase we are contributing to the vast amount of data, and allowing companies to make predictions about how we will behave. The use of patterning, statistical analysis and algorithms give these companies a perceived ability to ‘predict the future’; ranging from suggesting future purchases to tracking the flu virus through...

Role Models, Glass Cliffs and Marissa Mayer: Should women be managing “as women” or “like men”?

Increasingly, a great deal of media coverage and public discussion focuses on the growing number of women in senior corporate positions. Women such as Sheryl Sandberg, COO of Facebook, and Marissa Mayer, CEO of Yahoo, have become renowned public figures whose success is held as an example of how far women have come in their struggle for gender equality. They are seen to have shattered the glass ceiling. Whilst this success shouldn’t be belittled, there remain problems with the media’s...