Tagged: behavioural economics

"How was your 2015?" and other daft questions

Christmas. Our post-christian festival of gluttony, consumption and indulgence on a (post-) industrial scale. Office parties and festive meals are a time for living in the moment, of justifying a round of sambuccas, or a snog with your work-colleague with a disclaimer of “Oh well, it’s CHRISTMAS!”. You might feel fat, foolish and poorly the next day but for now, hang the consequences. I always think that New Year is a follow-up of a slightly different flavour – best-of-the-year round-ups...

Nudging might be sexy, but it isn’t enough.

Last week I went to a workshop in London about nudging, titled “Silver Bullets Need A Careful Aim. Dilemmas in applying behavioural insights”. It was very interesting, and my gratitude goes out to the organisers who put together a really interesting day focused on the ethics and effectiveness of ‘Nudge’, which, seven years after Thaler and Sunstein’s book of the same name was published, still seems to be capturing the imagination of academics, marketers and policy-makers. (If you have no...