Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication / Sociology of Organizations & Work

Where's the Money in Prosumption: Predictions for 2010

by pj.rey A recent article in the New York Times, “Experts Predict 2010 the Year for Social Media ROI” summarizes a Trendspotting.com report entitled “TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters.”  The Trendspotting.com post identifies six trends to look out for in social media over the coming year: “Mobile, Location, Transparency, Measurement, ROI, [and] Privacy.”  The Times article focuses, particularly, on return on investment.  The articles reports three strategies for garnering profit from user-generated content (i.e.,...