Tagged: quantitative

Sociology of Culture / Sociology of Media & Communication / Sociology of Organizations & Work

Big Data: The new frontier or a methodological nightmare?

  Big Data refers to the enormous amount of information now possessed by companies, that we offer up in our day-to-day lives. In Google searches, Facebook wall posts, or any purchase we are contributing to the vast amount of data, and allowing companies to make predictions about how we will behave. The use of patterning, statistical analysis and algorithms give these companies a perceived ability to ‘predict the future’; ranging from suggesting future purchases to tracking the flu virus through...

Political & Economic Sociology / Social Movements / Social Change / Sociology of Culture / Sociology of Media & Communication

Is this person gay?

by kiddingthecity … Is s/he British? Is this person happy? Intelligent? These are some of the strong questions participants were asked to cast their vote about when faced with the anonymous picture of a stranger in latest Christian Nold‘s provocative installation. Over 14,000 people in one month cast their vote in the ‘Community Metrics’ in  Nottingham (UK) and decide ‘live’ who of the volunteers should be deported: a sort of ‘friendly fascism’, a dystopian version of Facebook, a tease out...