The Authentic Fake Meaningful Experience
by NickieWild It’s been over seven years since Naomi Klein published No Logo, which explored the backlash against large multinational corporations. Brand identities such as Nike became increasingly associated with sweatshops instead of what the company wanted everyone to feel when they saw the ever-present “swoosh” logo. Wal-Mart became associated with union busting instead of low prices. Can this phenomenon explain why Starbucks recently “re-branded” one of their Seattle coffee shops with no brand at all? This move is most...
