Opinion

culture de-jamming

by nathan jurgenson The old point that capitalism subsumes everything -even that which is precisely meant to be anti- or non-capitalistic- has been exemplified recently by corporations jamming the culture jammers by co-opting the jammer’s strategies. Culture jamming follows the Situationist (prominently, Guy Debord) tradition of challenging the status quo, including political and corporate structures. However, even these anti-capitalistic actions have been and still are co-opted and put to work under capitalism. This is nothing new. Previous literature tackled the...