Selling the Emotional Self

nmccoy1 Critical Theorist Eva Illouz offers a cultural historical revision to our understandings of the relationship between emotions, capitalism, and psychological discourse.  Her conception of emotional capitalism links the fundamental convergence of notions of self in modernity as both subject of emotional exploration and objectified commodity.   A recent article (see below) about how to sell yourself using Internet technology exemplifies the naturalized use of psychological and self-help discourse as a means to understand oneself and to sell oneself in...