Tagged: distinction

Class & Stratification / Race & Ethnicity Studies / Social Movements / Social Change / Social Psychology & Lifecourse / Sociology of Culture / Sociology of Media & Communication

status networking sites

by nathan jurgenson There has been recent news coverage on the relationship between social status and social networking site usage. CNN asked “Does your social class determine your online social network?” “Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.”...

Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication

What to Wear Today?

 by ishein1 Teenagers, especially during the years of economic prosperity, consistently cast their consumer vote at various clothing retail stores.  Marketers respond by relentlessly attempting to woo this coveted demographic.  Various stores, even ones owned by the same corporation, create varying images in order to create a perspective of “cool”.  “Coolness,” they believe, will induce the most profit.  In schools around the country teenagers define themselves by what they are wearing.  Brand names are signifiers that display identity.  An individual’s...

Class & Stratification / Gender & Sexuality / Social Movements / Social Change / Social Psychology & Lifecourse / Sociology of Culture / Sociology of Law, Crime and Deviance / Sociology of Media & Communication

the (post-structural) new-media digital-divide

by nathan jurgenson A major study (.pdf) on the way teens use social networking sites suggests that, “…their participation is giving them the technological skills and literacy they need to succeed in the contemporary world. They’re learning how to get along with others, how to manage a public identity, how to create a home page.” [quote is from this article’s coverage] Parents can no longer view MySpace as just a waste of time. In fact, so important are the skills...