What to Wear Today?
by ishein1 Teenagers, especially during the years of economic prosperity, consistently cast their consumer vote at various clothing retail stores. Marketers respond by relentlessly attempting to woo this coveted demographic. Various stores, even ones owned by the same corporation, create varying images in order to create a perspective of “cool”. “Coolness,” they believe, will induce the most profit. In schools around the country teenagers define themselves by what they are wearing. Brand names are signifiers that display identity. An individual’s...
