Tagged: social media

Where's the Money in Prosumption: Predictions for 2010

by pj.rey A recent article in the New York Times, “Experts Predict 2010 the Year for Social Media ROI” summarizes a Trendspotting.com report entitled “TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters.”  The Trendspotting.com post identifies six trends to look out for in social media over the coming year: “Mobile, Location, Transparency, Measurement, ROI, [and] Privacy.”  The Times article focuses, particularly, on return on investment.  The articles reports three strategies for garnering profit from user-generated content (i.e.,...

conference summary part 2: the internet as playground and factory

Following PJ Rey’s excellent summary of the Internet as Playground and Factory yesterday, I offer a few additional observations from the conference this past weekend, focusing on Web 2.0 capitalism, and Google as the primary target. The roughly 100 presenters were not joined by Google, as the company said that the conference content seemed “slightly anti-capitalist.” Much of the content, indeed, took the corporate ownership of our productive labor online to task. A common theme was how to discuss Marx’s...