The Authentic Fake Meaningful Experience

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3 Responses

  1. kiyallsmith says:

    Being from Seattle and familiar with the coffee shop scene there (although its been a while…), it strikes me as very interesting that Starbucks is conducting this experiment in the caffeinated city. The McDonalidization (Ritzer) theory notes that people embrace brands for the familiarity of a product. In a city where product familiarity extends beyond the brand, might the brand mean less?

    Keri

  1. 24th August 2009

    […] was poignantly discussed on this blog last week by NickieWild, Starbucks has gone even further down the route of what I call […]

  2. 24th August 2009

    […] an art form that typically stands against such corporate invasions of the public aesthetic. As was poignantly discussed on this blog last week by NickieWild, Starbucks has gone even further down the route of what I call […]

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